Friday, November 24, 2017
Dave Carlock - A Day In The Life
GOTYE WRITES MASSIVE HIT
Originally Posted: 06-15-2012 10:22 AM
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Every once in a while I'll hear a record the first time and think: “that's a hit single”. Typically referred to as “the undeniable hit” among people in the music industry, when one shows up it's like the feeling of discovering the perfect find for cheap at an antique shop or that amazing jacket at the second hand store that has no business being there for $2. I like to think of it as a gift for my good behavior.

With songs, it's always about communication. If the record can connect with the audience by grabbing their attention for 3 to 4 minutes, there's a shot at a widespread embracing of the work. Once the record catches the listener's attention, the listener gets to know the performer. Who's the voice singing the song? Who's the band performing it? Hooked listeners want to know.

More than 30 years ago, record labels learned that short form music videos answered those questions for the audience in a way that concerts were expected to do, but no one had to buy tickets to the music venue just to get a glimpse. At that point in the courtship of the listener, they probably wouldn't buy a ticket and travel yet anyway.

Today, the public is discovering and becoming fans of artists through YouTube videos at a rate that no weekly TV show like Casey Kasem's ‘America's Top 10' (early 80's) could ever deliver. I discovered Gotye (pronounced GOH-tee-yay) and his massive hit “Somebody That I Used To Know” that way, and as of this writing, 248,616,405 other computers and the people piloting them have checked it out as well.

After discovering this song in the winter, its textbook perfect climb to the top has prepped the world for Gotye's summer concert schedule. This week is Gotye's 7th week at number one and it's no surprise. The first time I heard it, I knew it was hit material and hoped it made it through the labyrinth of obstacles to achieve wide success.

Its DNA was right: it has a universal appeal that at least a ¼ billion (!) people sought out at least once. Both sullen and emotionally charged, its melodic arc perfectly mirrors post-relationship confrontation. At first quiet, with lyrics filled with brutal honesty and self-awareness, then in a high tenor reminiscent of Sting's range, it's an emotionally torn open anti-anthem saying the things that countless ex-lovers have had on their mind but couldn't voice without stirring a pot that's usually best left covered.

Angry and hurt, yet not afraid to remain open and vulnerable (“I don't even need your love, but you treat me like a stranger and it feels so rough), Gotye delivers the world something to sing at the top of their lungs, turning their cars into mobile therapy rooms. I can already hear the sounds of the massive crowds singing along with him at festivals.

Surprisingly, I found yesterday that one of my friends hadn't heard it yet so I showed her the video and today he has another fan. This song is unstoppable. I can't wait to see how far it'll go. In a record business driven by hip hop projections of abusive imagery, abusive language, and over-the-top consumerism, this song and artist is a taste of something the mass public can relate to.

FIND A WAY MY FRIENDS
Dave Carlock
DAVE CARLOCK -
A DAY IN THE LIFE
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